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Site identity

Why it matters

To cite a site, an AI needs to know who is behind it; Google calls this E-E-A-T (experience, expertise, authoritativeness and trust). The signals a crawler reads without guessing: the company name and logo in structured data (Organization or LocalBusiness), the official brand profiles linked through sameAs, and the About and Contact pages. Without them the content is text with no author, and text with no author is the first to be left out.

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