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Structured data without conflicts
Why it matters
Agents and search engines read the structured data (JSON-LD) of a page to learn who the site is: name, address, logo. When two blocks say that in different ways — the typical case is two active SEO plugins, or the theme and a plugin each emitting their own —, the agent has to pick one, and may pick the wrong one. Having structured data earns no points here, because any SEO plugin generates it; what is measured is what no plugin tells the owner: the identity of the site declared twice.
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